Local Beauty Clinic: From Invisible to Top 3 for Key Service

Rather than spreading effort across the entire website, I recommended a targeted approach: focus on one high-value service page and the Google Business Profile. This gave the client maximum impact with minimal investment—perfect for a small local business.

For the stretch mark revision page, I rewrote the content to target relevant search terms, implemented FAQ schema markup to capture featured snippet opportunities, and optimised on-page elements including title, meta description, headings, and internal links.

On the technical side, I addressed site-wide issues that were holding back the entire domain, ensuring the optimised page had the best chance of ranking. I also did a thorough Google Business Profile optimisation, adding services, improving descriptions, and ensuring NAP consistency.

The approach was deliberately lean—no complex site restructures, no massive content campaigns. Just strategic, focused work on the pages and profiles that would actually drive bookings for the business.