Hi, I'm Olga, an SEO specialist based in Auckland.

I help e-commerce and service-based businesses grow their organic traffic through strategy-first SEO - not cookie-cutter checklists.

With 15+ years of cross-industry experience in marketing, sales, finance, travel, and real estate, I bring a commercial mindset to SEO. I focus on what actually moves the needle for your business, not vanity metrics.

I've been freelancing since 2020, working with businesses across New Zealand - from local beauty clinics to national retail brands. I specialise in technical SEO, local search, and increasingly, optimising for AI-powered search engines like ChatGPT and Perplexity.

Background

I didn't start in SEO. I spent years in travel (Flight Centre), financial advice (Apex Advice Group), and digital marketing before specialising in search. That gives me a perspective most SEO specialists lack: I think about revenue, customers, and conversions—not just rankings.

I've trained in web development, which means I can speak developers' language and handle basic implementations myself. I use AI tools daily to make SEO faster and smarter—from content planning to schema generation—and recently delivered an AI in SEO workshop for KiwiSaaS.

My background in linguistics (Chinese and English) also means I approach content with care for how language actually works—useful when optimising for both humans and search engines.

Experience

15+ years in marketing & business

Freelancing

Since 2020 (5+ years)

Speaking

AI in SEO Workshop (KiwiSaaS)

Location

Auckland, New Zealand

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Hi, I'm Olga, an SEO specialist based in Auckland.

I help e-commerce and service-based businesses grow their organic traffic through strategy-first SEO - not cookie-cutter checklists.

With 15+ years of cross-industry experience in marketing, sales, finance, travel, and real estate, I bring a commercial mindset to SEO. I focus on what actually moves the needle for your business, not vanity metrics.

I've been freelancing since 2020, working with businesses across New Zealand - from local beauty clinics to national retail brands. I specialise in technical SEO, local search, and increasingly, optimising for AI-powered search engines like ChatGPT and Perplexity.

Let's start with a conversation. Tell me about your business and goals, and I'll let you know how I can help.